In this course, students explore marketing principles and resources for the sports and entertainment industries. Students will develop a fundamental knowledge of product elements and channels of distribution. In addition, students will discuss how increasing attendance in a venue is achieved by developing an understanding of the how, who, what and where of marketing.
Level I Prereq: Academic Reading and Writing Levels of 6; Academic Math Level 1
Class offerings by semester
Summer 2020 | Fall 2020 | Winter 2021 | Summer 2021 |
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Day Class (before 5p.m.) Evening Class (after 5p.m.) Online Class Class offerings by semester is offered as a planning tool. Please refer to the course schedule to see the specifc time and platform for which the course is offered. |
Description | Hours |
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Credits | 3 |
Lecture Hours | 45 |
Clinical Hours | 0 |
Lab Hours | 0 |
Other Hours | 0 |
Total Hours | 45 |